There Is Power In Speaking!
As a service professional that specialize in helping service professionals maximize profits, it is my firm belief that speaking should be part of your client attraction strategy.
One major benefit to sharing your expertise as a speaker in front of your targeted audience is that you greatly increase the “know, like and trust factor” faster.
Below I have provided a simple strategy I used to recently close 100% of the room from a 15-minute presentation.
To begin speaking, start by contacting your local chamber of commerce, applying to groups on MeetUp.com, Google “Speaker Call” in your area, even host your own event(s).
In the beginning, with little to no experience, you may not be able to attract paid speaking opportunities. If this is the case no worries, you still have the ability to make money as a free speaker.
The first step is to present in such a powerful way that it leaves the attendees with a deep desire to work with you further.
Whenever I am given an opportunity to share my message I make it my mission to show up powerfully regardless of if it’s two or ten people in the room. Recently, I had an opportunity to speak in front of several mom-entrepreneurs. Due to an excellent 15-minute presentation, 100% of the ladies in the room purchased something from me. This was a free speaking opportunity and I walked away with more money than when I arrived.
I accomplished this by:
- Having Something To Sell – When given the opportunity to share your expertise, you must have something you can sell in the back of the room. For example, at the opportunity above, I offered my Say YES To Profits book and tickets to the Say YES To Profits Workshop. Due to the number of women that purchased a workshop ticket the event is now sold out!
- Be Capable Of Accepting Payments On The Spot – Be sure your business technology infrastructure is set-up to allow you to accept not only cash on the spot but e-checks and credit cards as well. Everyone does not carry cash, therefore there are several apps available that you can download on your phone or tablet that will allow you to NOT miss out on earning additional revenue. My personal recommendation is QuickBooks Payment.
- Ability To Capture Leads On The Spot – The purpose of speaking is to increase your lead funnel. Everyone may not be able to purchase from you at the time of your presentation, however you should make sure that you “stay in touch”. You accomplish this by capturing their contact information and adding it to your CRM system and periodically provide additional value. Do this continuously and once they are ready you will be their “top of mind person”. To accomplish this you must have the ability to capture their name and email address at a minimum. Simple ways to do this is by announcing during your presentation that all attendees text their name and email address to a special number. Or perhaps, you can circulate a sign-up sheet or display a card drop bowl. In order to capture leads it is my recommendation that you offer something free. For example, I offered the attendees a copy of my presentation, in addition to my free eBook.
Disclaimer – By no means am I a marketing expert, therefore there could be a few steps missing from above. My expertise is in helping service professionals increase cash flow and maximize profits faster, smarter and consistently. The steps above are the exact steps I have used over the years that have allowed me to sign one or more new clients from each speaking engagement and increase my mailing list month after month.
Now it’s your turn. Share your experience on speaking and the methods you have used below.
Author of the bestselling book, Say YES To PROFITS, Octavia “The Profit Maximizer” Conner is America’s Leader in Profit Maximizing for Small Businesses. She is equipped with over 14 years of finances, accounting and business development experience.
Octavia Conner is a high achieving accountant and financial management consultant who specialize in closing financial gaps, reducing tax liabilities, streamlining business operations and locating hidden money leaks in order to significantly increase small business profit margins. She has a keen eye for helping small businesses improve their financial health and remain in black.
Octavia has been featured in Atlanta Business Chronicle, YES Magazine, Women Creating Wealth Show, 100 Female Entrepreneurs, Smart Hustle Magazine and many more
For more information contact SayYESToProfits.com
CLICK HERE To Download Her Free eBook – 15 Point Checklist To Maximize Your Bottom Line